La Montana is an exclusive upcoming residential property on the outskirts of Pune’s burgeoning new residential enclaves, inspired by Spanish architecture; promoted by Tata Value Homes.
Stirring up the spirit of the Spanish Conquistador’s on social media platforms, was InstaFiesta; a deft move that would have stunned even the most astute of Spanish bullfighters.
Potential buyers were asked to send in their pictures with a distinctly Spanish theme. Lucky winners ones were picked to be part of the ‘Instameet’, held at the La Montana property. At a grand fiesta, winners where asked to do various activities. One lucky winner was awarded a free ticket to Spain.
Travel vloggers were invited to take pix / vids, to enhance digital reach.
Facebook, Twitter, Instagram were the roped in for the action.