An Ode to Water

An interesting project done for the Light and Life Academy, another project for a very close friend of mine – Iqbal Mohamed and Anurdha Mohamed.

The project was for the World Photography Day – meant to showcase the power of photography for positive social impact.

The thought behind the exhibition was to give everyone a chance to appreciate the beauty and vitality of water so they’d begin to conserve this life-giving resource.
I worked on the identity and all promotion material – from digital to print.
The identity was where I spent a chunk of time. And I finally arrived at the simple, flowing lines and the subtle touch of reflection – both properties of the element water.