Working with a towering personality, be it in any art form, is in equal parts a challenge and an adrenalin rush. The launch of the Light & Life Online Portal (www.llaonline.com) was one such. The identity for the launch of the portal was based on the theme “Celebration of Art” alluding to the amalgamation of all art forms and how photography plays a stellar role in it. The challenge lay in bringing together four art forms – dance, music, painting and photography – into a single, representation without losing the individuality of each. The identity achieved just this with each of the four art forms melding into one cohesive visual representation while also highlighting their individuality. The colours lend vibrancy and the uneven strokes give it a youthful and energetic feel.
Brand Identity, Digital Campaign