The very notion of repainting a home, conjures up nightmares of inconvenience, messiness, weeks of clean-up, and an undesirable odour that lingers on, and on.
#JaldiKaro was a campaign that promised users of Berger Paints, an altogether different experience.
The initiative to promote ‘Express Painting’ Berger’s new quick service paint job, included a 360 campaign using multiple social media platforms, humorous videos that dramatised the problem and a contest-offering microsite, to boot.
The highlight of the creative centred around a ‘look’ that drew inspiration from illustrated characters that epitomised classical notions of slow cooking art, viz. Shah Jehan, the patron of the legendary Taj Mahal and Leonardo da Vinci, the artist who painted the famed Mona Lisa.