Moods - My Man
Game for a round of tetras anyone? Coming to think of it, who'd refuse?
'Let's do it' said Moods, via their 'My Man' brand positioning that ran back in 2008.
But it couldn't be the same ol' game of tetras, could it? So wherein lay the new twist? The concept sprung forth from a keyword of the brief itself viz. 'position'. Not just one, but as many of them as were needed.
Long story short, the online game truly resonated with the intended audience and even went on to win an ABBY award the same year.
Brand Identity, Digital Campaign, UI/UX